Facebook really really wants you to post
I went for a run last week in Houston's scenic Buffalo Bayou Park. It's extremely beautiful and one my favorite places to become inspired.
On my run, I doubled as a photographer, taking cool shots of the park's sculptures, gardens and skyline views.
Later that evening, I hopped on Facebook for my usual mid-day timeline perusing. I saw a new feature:

Facebook generated a slideshow of all the photos I'd taken over the past few hours and prompted me to 'Share my Friday Afternoon' by clicking a button-- B-roll music included!!
Was I a bit creeped out? Maybe. Of course, no one else could see this slideshow unless I agreed to share it. However, Facebook has continued to walk a weird (but smart) line between innovation and intrusion.
Despite my initial shock, I couldn't help but appreciate the genius of the idea. Pre-packaging real-life content for your user would undoubtedly encourage engagement and increase daily user averages-- the magic number for social media networks looking to attract attention for big advertising bucks.
This seems to be the on-going strategy at Facebook with the introduction of features like 'Memories', created to encourage engagement and usership of the app.

(All smiles - despite the swamp heat - at the Beyoncé concert in New Orleans)
Facebook isn't selfish with their 'Big Brother' behavior, either.
Recently, the network announced a new measurement tool for advertisers, allowing them to track how many in-store visits are generated after users are exposed to their ad. The in-store visit metric is collected from those who have enabled location settings on their smartphone.This revolutionizes 'offline' conversion tracking and further aligns Facebook as a highly valuable marketing channel.
The book of face has the numbers. It's still the largest social media network around. But with more trendy competitors like Snapchat hosting 150 milliondaily users, it's clear Facebook wants to ensure users engage their accounts as often as possible.